On the occasion of the World AIDS Day, Princess Stephanie of Monaco launched a new perfume called "Princesse de Coeur (Princess of Hearts)". The proceeds from the first 800 bottles sold will go to Fight Aids Monaco, a charity founded by Princess Stephanie in 2004. The Princess is also President of the charity. On the occasion of the launch, Princess Stephanie shared a new photo taken on August 10, 2021 at the Prince's Palace of Monaco.