On September 2, 2021, Queen Maxima paid a working visit to Gulpener beer brewery in the municipality of Gulpen-Wittem. The brewery is the winner of the Plaque for Sustainable Entrepreneurship, one of the King Willem I Awards. Gulpener Bierbrouwerij BV is an independent Dutch brewery in Gulpen. The brewery was founded in 1825 by Laurens Smeets.