On Sunday, Queen Rania of Jordan attended a meeting with a group of Jordanian food producer tradeswomen in order to thank them for their efforts to increase the quality of homemade traditional Jordanian food and in order to receive information about the difficulties they experience while marketing their products. In July, USAID Jordan’s Local Enterprise Support Project (LENS) launched JFW to celebrate Jordanian cuisine and culinary traditions. The purpose of JFW is to help home-based businesses penetrate new markets and increase their profits. |