Mumbai, 8 November, 2016: BEST commuters can now say goodbye to travelling every month to a bus depot and standing in a queue to recharge their BEST bus passes, thanks to this new digital initiative by BEST.
While outsiders may call it one of the best and most intricate in the world, anybody who has actually lived by the experience of using public transport in Mumbai will know how cumbersome it can really get, particularly during peak hours. Overcrowded trains operating way beyond their capacity, limited and expensive taxi services and a fragmented bus network showed that something had to be done quickly.
BEST, which is one of the lifelines of Mumbai and the largest bus agencies in India, has been looking to leverage technology to make commuting hassle free for Mumbaikars. This objective coupled with increased smartphone and mobile data usage has led BEST to involve Ridlr, in association with Trimax, to become their official mobile ticketing partners.