On May 26, 2022, Princess Beatrice of York attended the opening of new store of Alice + Olivia at Bruton Street in London, and a dinner celebrating the opening of Alice + Olivia's first standalone store in the UK. Alice + Olivia is a New York City-based clothing company managed by designer Stacey Bendet. Princess Beatrice wore a new cream blazer by Alice + Olivia and a tweed dress by the same brand.