(CFI) Neither Huge Jackman’s The Greatest Showman, nor high-budget Chinese film Till the End of the World can save the pre-Chinese New Year box office in China. Single-day box office earnings have dropped from 250 million yuan ($29.7 million) back in early January to 100 million yuan ($15.9 million) last Friday.
The weeks leading up to Chinese New Year have become the slowest movie season, as highly anticipated Chinese New Year movies take much of the spotlight with trailers, posters, and presales.
This is also a time when hundreds of millions of people who might otherwise contribute significantly to the box office begin their trips back home to reunite with family for the Chinese New Year celebrations.
Source: China Film Insider