JioMami Film Festival 2016 trains its spotlight on SHOR SE SHURUAAT



7 Directors, 7 Mentors, 7 films, different interpretations, one theme- ‘Shor’
Mumbai,October 23rd 2016:  Shor Se Shuruaat produced by Humaramovie- a curated film program with 7 top Indian Directors Mira Nair, Shyam Benegal, Zoya Akhtar, Sriram Raghavan, Nagesh Kukunoor,Homi Adajania and Imtiaz Ali,got together an omnibus presentation of 7 films based on the theme of Shor (noise). Shor se Shuruaat had its Red Carpet Premiere in JioMami Film Festival 2016 under the special event called Spotlight. The premiere took place at PVR Icon, Versova in the presence of Homi Adajania, Sriram Raghavan, Nagesh Kukunoor, Atul Kulkarni, Sakshi Tanwar, Suchitra Pillai, Siddharth Menon.
The film (around 130 minutes) is an anthology of seven short films directed by seven film makers-Rahul V. Chittella, Amira Bhargava, Annie Zaidi, Pratik Rajen Kothari, Supriya Sharma, Arunima Sharma& Satish Raj Kasereddi who were all handpicked by their respective mentors.
Though Shor se Shuruaat has a common theme of shor (noise), the differing interpretations that each director brings to the table reflects a unique voice! Each film suggests that these filmmakers will have a successful career in front of them, and Indian filmmaking has a bright future!
Recently the industry has seen an upsurge in the short film format and many film makers are choosing to do good content short films. Humaramoviehas produced more than 400 films and is leading the way, towards Indian consumers & Indian storytellers finding their own, unique voice and the founders Vinay Mishra, Preety Ali & Pallavi Rohatgi believe in working with new talent to create the films oftomorrow. 
Comments:
Pallavi Rohatgi,  Co-founder Humaramovie.
“Shor seyshuruaat is an attempt to give a voice to the next generation of talent. Shuruaat, the festival has been an initiative of Humaramovie where we get extremely talented people and give them the opportunity to work with stalwarts in this space and present their voice to the public” 
Preety Ali, Co founderHumaramovie.
“This time 7 eminent filmmakers have chosen people they feel should be making a film. The topic for them is shor (noise) and each of their interpretations is unique and is a story which should be heard.  Releasing in theatres all over India on the2nd of December we are really proud to be part of this entire process’.
Vinay Mishra,  Co FounderHumaramovie.
This omnibus (shor se shuruaat) is a year long effort where filmmakers have put in immense effort. And the mentors have been really involved. And it shows! -
About HumaraMovie:
Humaramovie is an alternate, independent film platform which so far has been primarily into short films.  Humaramiovie is the premier destination/ studio for independent, alternate cinema content from India. Started in 2012 today they are largest global creators of short films. In less than 4 years, Humaramovie:
1. Has created close to 400 short films, with over 100,000 subscribers & around 50 million views
2. Film festivals:
a.    Wassup Andheri
b.    Shuruaat (Shuruaat today is the premiere festival for short content talent in India).
3. Two feature length releases - Greater Elephant &Shuruaatka Interval (Available on iTunes, Netflix, etc)
4. Is distributed on various platforms globally - VOD, TV & Mobile.

5. Has worked with over 200 filmmakers making it the largest incubator, development lab for cinema in India

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